WMEV FM94! broadcasts 100,000 watts of Today's Best & Most Country, 24 hours a day.
Interstate 81 and 77 bisect FM94!'s coverage area, which includes 5 states, Southwestern Virginia, Eastern Tennessee, Western North Carolina, Southern West Virginia and Eastern Kentucky.
WMEV FM94! broadcasts all NASCAR Sprint Cup races, NASCAR Sprint Cup Qualifying, NASCAR Live, NASCAR Today, Garage Pass, the Monday Morning Race Refresher and our own locally produced Trackside reports from Bristol Motor Speedway.
NASCAR Sprint Cup Racing is not your ordinary Sunday drive. It's a national celebration; a uniquely American sport, born in the country, and traveling rapidly into the urban areas of the United States. FM94! brings you live coverage of the NASCAR Sprint Cup Series, from Bud Pole qualifying until the checkered flag falls. Every NASCAR race is a drama with an outcome that is uncertain until the checkered flag.
The big-spending 25 to 44 age group comprises 46% of motorsports fan base. NASCAR's audience, 64% having attended college and 41% reporting an annual income over $50,000, more notably, NASCAR's fan base is 40% female.
Over the years, NASCAR fans have proven to be loyal consumers in support of their favorite sport. NASCAR fans actively seek out brands and services advertised in NASCAR racing. According to research, 72% of fans polled say they consciously purchase products based on the manufacturer's involvement in NASCAR.