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RADIO is
everywhere. It's an invited guest in virtually every home,
car and work-place in America.
Whatever you're
doing...working, relaxing, exercising, traveling, shopping...at
home, at work, or at play...only radio accompanies your
customers wherever they go, whatever they do.
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36% of all adults listen to
radio at work.
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64% listen to the same
station in their car and at work.
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82% of all males and 76% of
all females who listen at work have control of the radio
station.
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70% listen to their
favorite station at work.
WMEV
FM94! broadcasts 100,000 watts of Today's Best & Most
Country, 24 hours a day.
Interstate 81
and 77 bisect FM94!'s coverage area, which includes 5 states,
Southwestern Virginia, Eastern Tennessee, Western North
Carolina, Southern West Virginia and Eastern Kentucky.
WMEV
FM94! broadcasts all NASCAR Sprint Cup races, NASCAR Sprint Cup
Qualifying, NASCAR Live, NASCAR Today, Garage Pass, the Monday
Morning Race Refresher and our own locally produced Trackside
reports from Bristol Motor Speedway.
NASCAR Sprint
Cup Racing is not your ordinary Sunday drive. It's a
national celebration; a uniquely American sport, born in the
country, and traveling rapidly into the urban areas of the
United States. FM94! brings you live coverage of the
NASCAR Sprint Cup Series, from Bud Pole qualifying until the
checkered flag falls. Every NASCAR race is a drama
with an outcome that is uncertain until the checkered flag.
The
big-spending 25 to 44 age group comprises 46% of motorsports fan
base. NASCAR's audience, 64% having attended college and
41% reporting an annual income over $50,000, more notably,
NASCAR's fan base is 40% female.
Over the
years, NASCAR fans have proven to be loyal consumers in support
of their favorite sport. NASCAR fans actively seek out
brands and services advertised in NASCAR racing. According
to research, 72% of fans polled say they consciously purchase
products based on the manufacturer's involvement in NASCAR.
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